In this webisode, the brand manager and blog analyst notice some peculiarities about the blogger.

Challenge: The client wanted 30- to 60-second videos that would each explain a single concept about their offering.

Solution: In “Mystery Blogger” we were simply trying to associate the company name with blog analysis, as well as make the point that the number of blogs is huge. We noticed on YouTube that cute animals are extremely popular, and so we took a cue from that.