For a series of videos we did for Umbria (now J.D. Power Web Intelligence), we used the idea of personifying the company in a single person, in this case a female (named Angie in this clip).

We also included our target audience, a brand manager, as one of the characters.

In this webisode, our brand manager wonders if the Focus Group is really a representative sample.

Challenge: Make a low-cost video showing how blog analysis can be used instead of Focus Groups.

Solution: We knew we wanted to do something about a focus group, but the problem was that the multiple actors and filming a group around a table would increase costs. We hit upon the idea, “Wouldn’t it be funny if everyone in the focus group was really the same guy?”