An answer for indoor gardeners who have issues with bad smells.

Client: Pure Foods

Challenge: The client originally envisioned a longer “show and tell,” but we convinced him that a shorter, punchy video would work better.

Solution: In this case, we worked with the client to distill the idea down to an answer to the question: “What’s the biggest benefit of this product?” The answer was that it eliminated smells. Hmm. What’s something that everyone associates with bad smells?