Viro Video

This video is long—about 10 minutes—but was hugely successful with the client.

This was made on 16-mm film, and as you’ll see was quite involved with locations, sets, and actors, so was pricey. The video was made in 2000. It’s hard to remember back then, but streaming wasn’t even a possibility, and so this was not even posted on the web until years later. Instead, it was burned to a CD, and salespeople ran it off of the laptops to begin a sales presentation.

Client: Aspect Development

Challenge: In this case, the company was a very technology-oriented, engineering-focused company. The challenge was to take boring software, and breathe life into it.

Solution: We decided to set up a scenario that highlighted the benefits of the software in a dramatic setting. Very little “technical” information is given, but the software is the hero of the story.