We believe that a good video doesn’t try to boil the ocean.  The Mac versus PC ads illustrate this concept. Here’s one that touts a very minor design detail, but as a matter of fact, I killed a computer (a Mac as it happens) before they came up with this design change.

Here’s one that we did for a client in which we wanted to just contrast their type of market research (blog analysis) with a more traditional type of research using telephone surveys.