LoudMouth Group

Existential Cat

carter — Sat, 28 Apr 2012 21:36:08 +0000

This is hilarious!

Here’s an example of a video that would be cheap to make. The creativity is entirely in the dialog and audio track.

Our Blades Are F***ing Great

carter — Sat, 28 Apr 2012 15:50:59 +0000

A well-done commercial. High production values. Fun character.

Motherfucking Bike!

carter — Sat, 28 Apr 2012 10:44:11 +0000

Bike guys, this video is for you and shows some sterotypical bikers in San Francisco. Which one is you?

An innovative use of green screen + live shots.

Threw It On the Ground

carter — Sat, 28 Apr 2012 09:55:13 +0000

In this video, the protagonist is railing against the system, although his rage at the system is misplaced. A silly video that has gotten 29 million hits.

Good production quality. Look at the closeups.

Apple’s Mac vs PC Formula

carter — Wed, 11 Apr 2012 00:12:56 +0000

There is nothing wrong with using an effective formula. Apple’s Mac vs PC formula is used effectively for lots of products. Here is an example from T-Mobile.

Fun to Watch Doesn’t Mean Effective

carter — Mon, 15 Aug 2011 05:08:49 +0000

This is an example of a Clio shortlisted ad that is fun to watch and splendidly choreographed. But does it make you want to buy the Beer? ..But in any case, this ad keeps our attention.

Low Budget Green Screen

carter — Fri, 12 Aug 2011 22:20:22 +0000

Silly, cheap, irritating and effective…Made for a small local market. You are not likely to forget this ad. A video like this may not be appropriate for a CPA firm. But it pulled in business for this Mexican restaurant and the owner of this business had lots of fun in his staring role.

Video More Cost Effective Than Expensive Adwords

carter — Fri, 29 Jul 2011 21:34:33 +0000

When targeting expensive search terms like “cloud computing” even heavy handed, long winded videos such as this video is more cost effective than Google adwords. For example, the Google Adword phrase “cloud hosting” is currently selling for about $15 per click. This cloud hosting video received over 600,000 views without paying anything to Google. In terms of Google click-throughs, the advertising value of this video is (600,000) X ($15) = $9,000,000.

Stop Motion Video

Deb — Thu, 28 Jul 2011 16:38:06 +0000

The stop-motion video has been around as long as film itself, first used in 1897. Some of us remember the California Raisins, an example of claymation stop action. More recently, the technique has been used in Star Wars, Robocop, Raiders of the Lost Ark, Terminator, and The Nightmare Before Christmas, to name a few. Basically you take a series of photos, rather than 29 frames per second that you get on video.

Stop motion is popular on the web, especially in the “in plain English” videos. I like these a lot, as they’re straightforward explanations that inject some humor. Here’s an example of their work.

These videos are done by Common Craft, a mom and pop shop, who now licenses the production out to another firm. The list price for a video like this is about $15K.

Stop motion can be made using a video camera or commonly a progression of still photographs. A great example is “Her Morning Elegance,” which you’ve all heard. This was shot over 48 hours with 2096 stills using 1 camera angle.

Marketing with Video: Example

Deb — Mon, 25 Jul 2011 18:29:44 +0000

I received this email campaign from Ancestry.com that shows an excellent example of using video in email. The email had YouTube link in it, that took you to this landing page.

STORY is the operative word here. Each of the five 1-minute videos tells stories rather than talks about the features and functionality of the ancestry.com site. The focus of the video is how each person’s search impacted their personal lives.

(Think about impact to a prospect’s personal life as you put together marketing stories. You may not always be able to work that in, but it’s always worthwhile to give it a think.)

The production values in all of these videos are excellent. Interesting shots and angles; beautiful lighting; good use of stills; nice, rich colors. The story starts with the subject wondering about their father, grandfather, grandmother.