When targeting expensive search terms like “cloud computing” even heavy handed, long winded videos such as this video is more cost effective than Google adwords. For example, the Google Adword phrase “cloud hosting” is currently selling for about $15 per click. This cloud hosting video received over 600,000 views without paying anything to Google. In terms of Google click-throughs, the advertising value of this video is (600,000) X ($15) = $9,000,000.